Brand Manager - Haircare & Bodycare (Beauty Industry)

Join Mustika Ratu, Indonesia’s leading beauty company, as a Brand Manager for Haircare & Bodycare. In this dynamic role, you will spearhead the strategic development and execution of marketing initiatives to elevate our premium product lines in a competitive market. Based in Denpasar, Bali, you will work closely with our creative and marketing teams to develop compelling campaigns that resonate with our target audience. This is an exciting opportunity to drive brand growth and innovation in the fast-paced beauty industry.

As a Brand Manager, you will be responsible for managing the brand’s marketing strategy, including market research, product positioning, and promotional activities. You will collaborate with cross-functional teams to ensure our products are visible and desirable to consumers. With a focus on data-driven decision-making, you will leverage tools like Google Analytics and SEMrush to track performance and optimize campaigns. This role offers a chance to make a significant impact on a brand that is synonymous with quality and innovation in Indonesia.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing strategies to enhance brand visibility and market share for Haircare & Bodycare products.
• Conduct market research to identify trends and consumer insights, translating them into actionable marketing initiatives.
• Manage and oversee the brand’s digital marketing efforts, including social media, email marketing, and search engine optimization.
• Collaborate with the product development team to align marketing strategies with new product launches and innovations.
• Monitor and analyze marketing performance using tools like Google Analytics and SEMrush to ensure ROI and campaign effectiveness.
• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
• Build and maintain strong relationships with key stakeholders, including suppliers, distributors, and retail partners.
• Stay updated with industry trends and best practices to ensure the brand remains competitive and relevant.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management, with a proven track record in the beauty or FMCG industry.
• Strong understanding of digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and Hootsuite.
• Excellent analytical and strategic thinking skills, with the ability to interpret data and drive decision-making.
• Proficient in Indonesian and English, with excellent communication and presentation skills.
• Certification in Google Analytics or Google Ads is a plus.
• Experience in managing and leading cross-functional teams.
• Passionate about the beauty industry and committed to driving brand growth and innovation.

🛠️ Keahlian

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